We grow talent into
high-potential startups.

We bring people in through education, put them to work in production, turn that work into products, and take those products to market. Headquartered in Kazakhstan. We work across Central Asia, the Commonwealth of Independent States (CIS) and the Middle East and North Africa (MENA).

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The model

Several business units, one chain.

Each unit runs its own market and its own P&L. What they share is capital, talent and technology — and an order: education feeds production, production makes products, capital takes them to market and backs what works.

That is the vertical part. The horizontal part is that the same engine — intake, mentors, accelerator format, production stack, publishing route — is reused across games, music, film, media and education. A new industry does not get a new machine. It gets the existing one with different domain experts.

AI runs through all of it: generative production in media and music, AI-assisted learning in the Academy, AI-first products in the portfolio. We use it where it changes the unit economics, not where it makes a headline.

The group

One chain, 3 layers

Education

02companies

The chain starts here. Our talent pipeline is built, not bought.

Production

03companies

Where the people we train do paid work and earn their first credits.

  • Creata TeamProduction house, consulting arm and event producer for enterprise and government clients.
  • KeymateAds and mini-series produced from a single brief.
  • Creata MusicProduction centre and label developing artists across the region.

Capital

02companies

Capital that arrives with distribution attached: co-founding, rounds, publishing and market entry.

  • Creata VenturesVenture studio in the Astana International Financial Centre (AIFC): co-founds companies, structures rounds, opens international markets.
  • Creata GamesGame publishing and acceleration for studios in Central Asia and MENA.

Newsroom

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Founders

David Tuganov

David Tuganov

Co-Founder

Sixteen years leading transformation across government, corporate and social sectors. Systems and design thinking, operating-model design and change management — practised at national programme scale and taught to senior public officials. Sets the group's direction, product and government relations.

Hicham Nouhou

Hicham Nouhou

Co-Founder

Almost twenty years of international experience, fifteen of them in videogames. Ex-Tencent Games and Nintendo, international gaming and esports expert. Leads global capital, publishing partnerships and market entry for the group. Fluent in Russian, English, Arabic and French.